Eco-Stories – traceability


In an earlier post I showed the work of Christien Meindertsma and her Flocks project. Now I’ve discovered that a big company like Icebreaker have taken on the idea!

Most of their garments feature a unique ‘Baacode’ [get it?] which can be entered on Icebreaker’s website to trace the wool in a garment to one of 120 sheep stations in New Zealand.  The customer can then view the living conditions of the animals that produced their wool, meet the farmers and find out about the production process.

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