Eco-Stories – traceability

18Jan10


In an earlier post I showed the work of Christien Meindertsma and her Flocks project. Now I’ve discovered that a big company like Icebreaker have taken on the idea!

Most of their garments feature a unique ‘Baacode’ [get it?] which can be entered on Icebreaker’s website to trace the wool in a garment to one of 120 sheep stations in New Zealand.  The customer can then view the living conditions of the animals that produced their wool, meet the farmers and find out about the production process.

Advertisements


No Responses Yet to “Eco-Stories – traceability”

  1. Leave a Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: